Share on facebook
Share on twitter
Share on linkedin

Transparency

The College Points aims to be as transparent about our affiliate content and advertising practices. Learn more about ad transparency by clicking below.
CLEAR Airport Security

There’s a new frequent flyer program available to travelers. This program, however, has nothing to do with air travel. Popular scooter sharing platform, Bird, has quietly begun rolling out the platform’s loyalty program, “Frequent Flyer.”

Bird’s Frequent Flyer loyalty program is now available to targeted users in select markets. The program is similar to other loyalty programs allowing riders to earn rides each time they unlock and ride a Bird scooter. However, unlike most loyalty programs, riders do not have the option to earn points or miles. Instead, riders can only earn rides. Rides count towards status with Bird. Each status tier allows riders to access various perks, including discounts, priority customer support, and advanced ride reservations.

It is unclear when the program was initially rolled out to riders. According to Bird, the program’s terms and conditions went into effect on November 25th, 2019. However, the program was only recently acknowledged by Bird in a blog post dated June 30th, 2020. Around the same time, Bird also added a community support post pertaining to the Frequent Flyer loyalty program. Ultimately, it appears that Bird quietly rolled out its Frequent Flyer loyalty program around June 23rd, 2020.

As previously noted, Bird’s Frequent Flyer program is not available to all riders or markets. According to Bird’s mobile application, the Frequent Flyer program is “still a pilot program that is slowly being tested in select markets.” Riders can check to see if they are targeted as part of the pilot program by opening the Bird app on their device. Riders selected to participate in the pilot program will see a pop-up bar above the button used to toggle the unlock screen. The bar will display the number of rides a rider must take to reach the next status tier. Additionally, riders can toggle the sidebar to determine whether they have been targeted to participate in the pilot program.

The College Points’ Max Prosperi was targeted to participate in the program late last month. Friends and family contacted by Prosperi regarding the Bird Frequent Flyer program responded, noting that they did not see any mention of the program when they opened the application on their devices. It is unclear what determines whether or not a rider is eligible to participate in the pilot program.

Screenshot of the Bird mobile app showing progress towards Silver Frequent Flyer status
Screenshot of the Bird mobile app showing progress towards Silver Frequent Flyer status. (Image via Bird mobile app)

Details of Bird's Frequent Flyer Loyalty Program

The program is straight-forward and easy to use. Riders are informed of their current status as well as the number of rides required to reach the next tier when they open the app. Riders will also find details pertaining to the requirements and benefits of each tier by navigating to the in-app menu and selecting the rewards bar located near the top of the screen.

Bird’s Frequent Flyer loyalty program features three tiers; Silver, Gold, and Platinum. Each tier features a variety of benefits, including: discounts, advanced scooter reservations, and priority support.

All riders start without status. Riders earn status with each eligible ride. The first tier requires riders to complete five eligible rides within 28 days. Upon completing five eligible rides within 28 days, riders will receive Silver status. Silver status entitles riders to 10% off all subsequent rides and the ability to reserve Bird scooters up to 30 minutes in advance at no additional cost.

Riders who complete ten eligible rides within 28 days will earn Gold status while riders who complete 20 eligible rides within 28 days will earn Platinum status. Riders with Gold status will receive 20% off all subsequent rides, the ability to reserve scooters 60 minutes in advance at no additional charge, and priority support. Riders with Platinum status will the same benefits as riders with Gold status as well as 30% all subsequent rides.

Here is a complete overview of Bird’s Frequent Flyer program including requirements of each status and benefits:

Earn Silver Status by:

  • Completing 5 eligible rides
  • Within 28 days

Receive the Following Benefits:

  • 10% off all rides
  • Reserve rides up to 30 minutes in advance at no additional charge

Keep Silver status be completing 5 eligible rides within 28 days.

Earn Gold Status by:
  • Completing 10 eligible rides
  • Within 28 days
Receive the Following Benefits:
  • 20% off all rides
  • Reserve rides up to 60 minutes in advance at no additional charge
  • Priority customer support
Keep Gold status be completing 10 eligible rides within 28 days.

Earn Gold Status by:

  • Completing 20 eligible rides
  • Within 28 days

Receive the Following Benefits:

  • 30% off all rides
  • Reserve rides up to 60 minutes in advance at no additional charge
  • Priority customer support

Keep Platinum status be completing 20 eligible rides within 28 days.

Screenshot showing the Bird Frequent Flyer program dashboard within the mobile app.
Screenshot showing the Bird Frequent Flyer program dashboard within the mobile app. (Image via Bird mobile app)

The Bottom Line

Bird is the first scooter sharing and micro-mobility platform to officially roll out a loyalty program that allows riders to both earn and redeem benefits. Lime, a similar micro-mobility program offering scooter and e-bike sharing, currently allows users to earn Lime Points. However, Lime has not yet rolled out the option to redeem these points. The College Points covered Lime’s upcoming loyalty program in late 2019. As of July 2020, Lime has yet to announce any plans to roll out its Lime loyalty program formally.

Bird users that have been targeted to participate in the pilot program are automatically enrolled in the company’s Frequent Flyer program. Bird has not announced when its loyalty program will be available to all users.

Featured image via Bird

Connect with The College Points

More from The College Points